The Jonzac casino is one of the few establishments that the Barrière group has put up for sale. It was bought by the Arev Finance group, of which Antoine Arevian is at the head.
In fact, the group has acquired some of the Barrière casinos. The casino has been running for five months now and for the group, work is still going on to make this place more attractive to visitors. According to the president of Arev Finance, it is important to build customer loyalty by regularly offering them new products.
The Jonzac casino after these five months
According to Antoine Arevian, the Jonzac casino has posted a rather positive turnover for these five months . However, improvements are still underway to make the establishment more attractive to visitors. Slot machines have been replaced in its park. 15 new one-armed bandits were installed, including 4 machines belonging to the new generation. It has a total of 75 slot machines. The casino has invested up to € 30,000 per unit in order to offer something new in the room.
This is an essential step, again according to the president of the group, to prevent the customer from getting bored. Communication also holds a very important place in the establishment’s development strategy. He did not hesitate to pass the message on to the surrounding area by using various media such as the radio, the press or posters on the buses. However, the group wanted to maintain the convivial spirit it had, because it is a local casino and not one of its large structures.
To accentuate this aspect, the casino relies heavily on various activities, including concerts. He also decided to develop his catering sector by offering his customers products from the region. The casino wants to attract a little more people looking for a place with a more familiar atmosphere and who necessarily do not come for the games. Indeed, the game is no longer the main attraction.
A good return for the Jonzac casino
The Jonzac casino has thus decided to bet a little more on diversity and not only on the casino side of the establishment. Its strategy of creating a friendly and lively place is now bearing fruit. Antoine Arevian stressed that the returns are very good in the surrounding areas such as Angoulême or in the northern part of the Gironde. To maintain a good reputation, he plans to invest regularly. He noted that regular investments will be made in the purchase of new machines.
He also plans to do some renovations and renew some of the furniture. However, the next project that stands up to the group as regards Jonzac, is the installation of a terrace which will be intended for smokers. For Arev Finance, Jonzac is a place that has enormous potential, because there is real economic development and great attractiveness. The town uses multiple means and does not limit itself solely to tourism and its character as a spa town. For its president, this casino is a project that will last over time.
